The Hotel Santa Maria Novella has become one of the most popular 4 star hotels in central Florence. The hotel’s soothing Florentine décor with elegant flairs of color are borrowed from the façade of the famous church of the same name. This warm and inviting palette is buttressed by a precious assemblage of artwork and furniture from the owner’s personal collection.
The hotel has 71 rooms, the majority of which face the piazza of Santa Maria Novella and the lovely basilica which is certainly well worth a visit for its magnificent art collection and history. Just down the street one will find the famous Officina Profumo Farmaceutica di Santa Maria Novella, dispensing luxurious soaps, shampoos and perfumes since 1612 and providing the hotel with its own line of toiletries.
Highlights of Hotel Santa Maria Novella:
• The majority of the 71 rooms have views onto the Piazza Santa Maria Novella• Centrally located and situated in a pedestrian area• Classic Florentine hotel just steps from all the famous iconic attractions of the city• Fitness center features classic Finnish sauna• Sixth floor terrace offers lovely panoramic views• Pre-dinner cocktails and aperitives available at the ground floor bar• One of Florence’s finest buffet breakfasts included in the rates• Exclusive line of toiletries from the Officina Farmaceutica di Santa Maria Novella
WTB Hotels Recognized by Classic Vacations - Europe Hotel Chain of the Year Award 2017
“ My clients absolutely loved the Santa Maria Novella Hotel! I’m glad I decided to upgrade them to the junior suite and thanks for the special amenities!” B.K. – American Express Travel & Lifestyle Services
Piazza Santa Maria Novella 1, 50123 - Florence, Italy
Tel +39 055 271 840
Fax +39 055 27 184 199
GDS Code: WV
Proud member of WTM Hotels
Claudio Delli, managing director of WTB Hotels is someone we hold very dear at Waterstone. Claudio defines “hospitality from the heart” and he is someone for whom we have a great deal of respect. Claudio was the first employee when WTB Hotels was founded in 2004 and over the past 14 years he has been instrumental in growing the company to 7 hotels and 100 employees which he leads. At left we see Claudio atop the Hotel Santa Maria Novella, a hotel that is very meaningful to him as this was the first property on which WTB was founded. Claudio’s success with the Hotel Santa Maria Novella established the spirit of WTB Hotels; a company highly regarded for its commitment to travel advisors and their truly authentic and warm hospitality. Claudio tirelessly travels the US and Canada with Waterstone and at every stop he unfurls the WTB banner. When advisors meet with Claudio they immediately understand that the company he has helped to build is something intangibly very special. That is until one arrives at the Hotel Santa Maria Novella or any other WTB property. Then one clearly and very tangibly understands the quality, the integrity, the care and the overall professionalism that has become the WTB brand.
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