quick facts
Number of Rooms
60
Ideal Length of Stay
2-4 nights
Ideal Time to Visit
March to November
GDS Code
wv
Setting the Scene
Overlooking Piazza Santa Maria Novella, Hotel L’Orologio Firenze is a refined and romantic 4-star retreat that celebrates the art of watchmaking and the elegance of Florence. Inspired by haute horology, the property’s interiors are rich with design details that pay homage to the world’s most iconic timepieces, blending Italian craftsmanship with quiet sophistication. Within walking distance of the Duomo and Ponte Vecchio, this family-owned hotel offers an intimate and immersive experience for travelers drawn to culture, comfort, and timeless beauty.
Who’s Checking In?
Ideal for couples, solo travelers, and culturally curious guests, L’Orologio attracts those who appreciate art, craftsmanship, and understated luxury. Visitors come for the central location and rich design—but return for the personalized hospitality, peaceful ambiance, and sense of place that’s both inspiring and restorative.
Hotel Highlights
- Prime location in Piazza Santa Maria Novella, steps from Florence’s top landmarks.
- Boutique atmosphere with 4-star intimacy and 5-star-level service.
- Owned and operated by a passionate local family with a deep love for hospitality.
- Unique horology-themed interiors, blending modern comforts with classic Florentine design.
- Bar de L’O, a stylish gathering space for cocktails, taglieri, and light Tuscan fare.
Destination Snapshot
- Cradle of the Renaissance: Florence is home to masterpieces of art, architecture, and culture recognized worldwide.
- Walkable Wonder: The historic center is compact, making it easy to explore on foot.
- Culinary Capital: Florence is a dream for food lovers, with traditional Tuscan cuisine and bold regional wines.
- Fashion & Craftsmanship: From leather goods to high fashion, the city is a paradise for shopping and artisan finds.
- Tuscany at Your Doorstep: Florence’s central location offers easy day trips to the countryside, coast, and beyond.
Top 5 Experiences
- Join a private walking tour to discover Florence’s hidden history and world-famous monuments.
- Savor aperitivo at Bar de L’O, then dine at one of the city’s celebrated trattorias or gourmet restaurants.
- Experience Florence’s fashion and artisan scene through bespoke shopping itineraries.
- Visit the Uffizi and Accademia, with concierge-arranged tickets and tours.
- Escape to the coast or countryside for a scenic Tuscan day trip.
Top 5 Places to Visit
- Tuscany Countryside: Just beyond the city, rolling hills, vineyards, and villages await.
- Pisa: Home to the Leaning Tower and Piazza dei Miracoli, an hour’s drive away.
- Lucca: A charming, walkable walled town with rich medieval character.
- Chianti: The heart of Tuscany’s wine region, ideal for tastings and cellar visits.
- Seaside: Viareggio and Forte dei Marmi offer stylish seaside escapes on the Tuscan coast.
How to Get There
Address: Piazza Santa Maria Novella, 24 – 50123 Florence, Italy
- Closest Airports: Florence Airport (5 miles), Pisa International Airport (50 miles)
- Closest Train Stations: Firenze Santa Maria Novella (0.5 miles), Firenze Campo di Marte (2.4 miles)
- Closest Major Cities: Florence (0 miles), Siena (45 miles), Pisa (50 miles)
“Hotel L’Orologio Florence was magnificent! Our room was great, the hotel was perfectly situated, the hotel staff were very helpful and pleasant, and the breakfast was excellent. We were able to easily walk with our luggage from the hotel to the Florence train station”
Clients of Travel Experts
testimonials
“They truly enjoyed the hotel, the wonderful staff, accommodations and the wonderful amenities in their rooms. I am thrilled to hear this, as this was the first time I have sent clients to L’Orologio Firenze and will not be the last! Thank you again for all your attention and wonderful service extended to my clients.”
L.C. of Protravel
“She could not say enough about how lovely it was – from the comforts of the beds, the amenities in the room, the views, the food, and the graciousness of your staff, who went way beyond the call of duty in helping with her lost luggage! Her experience far exceeded her expectations – so many thanks! I look forward to sharing details your beautiful hotel with my clients in the future – with much confidence.”
C.C. of Ruby’s Travel
“Our suite featured a terrace with breathtaking views of the Duomo, where we spent each evening sharing wine and reconnecting in a setting that felt almost too beautiful to be real. The entire team, from reception to housekeeping to the breakfast staff, welcomed us with genuine warmth, which made us feel like cherished guests rather than simply customers. This stay reinforced everything we love about WTB Hotels: the perfect blend of luxury and authenticity that creates those rare, unforgettable moments. Hotel L'Orologio Florence didn't just accommodate our celebration—it elevated it into something truly special.”
E.C. of Rising Tide Travel
“They are my go-to hotels that never disappoint.”
M.H. of Valerie Wilson Travel
Additional tools and resources
PO BOX 24 Allenwood, NJ 08720
info@waterstonemarketing.com
(973) 543-1600
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