Setting the Scene 

Overlooking one of Florence’s most iconic squares, Hotel Santa Maria Novella is a historic 4-star property that blends the charm of a classic Florentine palazzo with the comfort and elegance of a modern boutique stay. Set just steps from the city’s cultural treasures, the hotel offers refined interiors, antique furnishings, and postcard-worthy views of the Santa Maria Novella Basilica. With its family-owned warmth, intimate scale, and elevated service, this is a perfect home base for travelers seeking authenticity, romance, and easy access to the heart of Florence.

Who’s Checking In? 

Ideal for travelers who appreciate history, art, and the timeless beauty of Florence. Guests value thoughtfully designed spaces, modern comforts, and the convenience of staying in a central location with local character. Couples, solo travelers, and small groups feel right at home in this elegant, approachable setting with warm, attentive service.

Hotel Highlights 

• Prime Piazza Location: Directly overlooks Piazza Santa Maria Novella, with Florence’s most famous sites just minutes away.
• Boutique Comfort, Big Impact: A 4-star hotel offering 5-star service with personalized attention and elegant surroundings.
• Family-Owned Charm: Hospitality with heart, grounded in family values and genuine warmth.
• Distinctive Interiors: Antique details and Florentine design blend seamlessly with modern amenities.
• Santa Cocktail Club: A stylish spot for cocktails and gourmet finger foods, with views of the historic square.

Destination Snapshot 

• Cradle of the Renaissance: Florence is home to masterpieces of art, architecture, and culture recognized worldwide.
• Walkable Wonder: The historic center is compact, making it easy to explore on foot.
• Culinary Capital: Florence is a dream for food lovers, with traditional Tuscan cuisine and bold regional wines.
• Fashion & Craftsmanship: From leather goods to high fashion, the city is a paradise for shopping and artisan finds.
• Tuscany at Your Doorstep: Florence’s central location offers easy day trips to the countryside, coast, and beyond.

Top 5 Experiences 

1. Explore on Foot: Take a walking tour of Florence’s architectural gems with a private guide.
2. Dine Like a Local: Let the concierge arrange reservations at top trattorias and Michelin-recommended restaurants.
3. Cocktail Culture: Sip expertly crafted drinks at the on-site Santa Cocktail Club with a view of the piazza.
4. Art Immersion: Visit the Uffizi, Accademia, and hidden galleries, with guided access available.
5. Tuscany in a Day: Take a private excursion to vineyards, hill towns, or the Tuscan coast.

Top 5 Places to Visit 

1. Tuscany Countryside: Rolling hills, vineyards, and medieval villages just beyond the city.
2. Pisa: The famous Leaning Tower and Piazza dei Miracoli, just over an hour away.
3. Lucca: A beautifully preserved walled town perfect for walking and exploring.
4. Chianti Wine Region: Known for world-class wine, charming estates, and scenic views.
5. Tuscan Coast: Seaside towns like Viareggio and Forte dei Marmi offer beachside relaxation.

How to Get There 

Address: Piazza Santa Maria Novella, 1 – 50123 Florence, Italy 

• Closest Airports: Florence Airport (5 miles), Pisa International Airport (50 miles)
• Closest Train Stations: Firenze Santa Maria Novella (0.5 miles), Firenze Campo di Marte (2.4 miles)
• Closest Major Cities: Florence (0 miles), Pisa (50 miles), Siena (45 miles)