Setting the Scene 

Nestled in the heart of Saint-Tropez’s old village and facing the iconic La Ponche beach, Hôtel La Ponche is a legendary 5-star boutique retreat that embodies the soul of the Riviera. Once a favorite hideaway for artists, writers, and movie stars, the hotel has been reimagined by acclaimed designer Fabrizio Casiraghi, marrying Provençal simplicity with modern refinement. Its 21 rooms and suites — plus four sea-view apartments and a house — blend light, natural textures, and quiet luxury. A place of history and heart, where guests swim off the private deck in the morning, wander the market by noon, and toast the sunset over the bay.

Who’s Checking In? 

Guests who enjoy quiet luxury — those who prefer to stay out of the spotlight while remaining in the heart of the village. Travelers drawn to art, literature, and gastronomy, who appreciate a property rich in history and storytelling. Ideal for those seeking a slow pace: morning yoga by the sea, a swim from the deck, market strolls, and sunset cocktails overlooking the water.

Hotel Highlights 

• A legendary address once beloved by artists, writers, and film icons.
• Prime location in Saint-Tropez’s old village, directly on the beach of La Ponche.
• Interiors by Fabrizio Casiraghi blending Provençal authenticity and understated elegance.
• Seaside restaurant La Ponche serving refined Mediterranean cuisine and signature cocktails.
• Wellness experiences including La Mer treatments and yoga sessions by the sea.

Destination Snapshot 

• Mythical Glamour: A legendary destination long adored by artists, writers, and movie stars — Saint-Tropez still glows with the timeless allure of French Riviera chic.
• Exclusive Beaches: The iconic stretch of Pampelonne remains the place to see and be seen, where golden sand, fine dining, and effortless indulgence meet.
• Authentic Charm: A picturesque old port lined with pastel façades, bustling markets, and the easy rhythm of Provençal life.
• Luxury Lifestyle: From designer shopping and Michelin-starred dining to yacht-studded harbors and sunset soirées, Saint-Tropez embodies laid-back sophistication.
• Art & Heritage: A rich cultural scene of museums, galleries, and festivals, framed by historic citadel walls and the ever-present shimmer of the Mediterranean.

Top 5 Experiences 

1. Charter a private yacht for a sun-drenched day on the water, pausing for a swim in hidden coves and a rosé toast on deck.
2. Enjoy a chef-led Provençal tasting or sunset dinner at La Ponche, where the Mediterranean sets both the view and the mood.
3. Begin the morning with yoga by the sea or a swim from the hotel’s private deck before wandering the village’s cobbled lanes.
4. Explore the Musée de l’Annonciade and local galleries celebrating the artists and writers who once found their muse in Saint-Tropez.
5. Sip an apéritif on the terrace as the harbor lights shimmer, then join the gentle hum of Saint-Tropez nights — equal parts elegance and ease.

Top 5 Places to Visit 

1. The Old Port & La Ponche Quarter: A charming stroll among pastel façades, fishing boats, and waterfront cafés in Saint-Tropez’s most historic enclave.
2. Citadel of Saint-Tropez: A 17th-century fortress offering panoramic views and an engaging maritime museum.
3. Pampelonne Beach: The Riviera’s most famous beach, dotted with chic beach clubs.
4. Place des Lices: A quintessential Provençal square alive with markets and locals playing pétanque beneath the plane trees.
5. Ramatuelle & Gassin: Serene hilltop villages known for cobblestone lanes, vineyards, and views stretching to the sea.

How to Get There 

Address: 5 Rue des Remparts, 83990 Saint-Tropez, France

• Closest Airports: Toulon (32 mi), Saint-Tropez Private Airport (11 mi)
• Train Stations: Gare de Saint-Raphaël (24 mi), Gare de Toulon (42 mi)
• Major Cities Nearby: Toulon (42 mi), Cannes (46 mi), Marseille (88 mi)